Jacquemus SS21 L’Amour Show Recap

Exactly a week ago today, on Thursday, July 16th, Jacquemus released their new collection called L’Amour which showcased their womenswear and menswear collection together. As stated on their Instagram, Jacquemus said “A year ago today we decided to slow down our cycle by showing our womenswear and menswear together in January and June..to reduce the number of shows, mutualize fabrics…and slower the pace for my team and my partners.” This is not just a great move their company but also for the fashion industry as a whole.

Not only is Jacquemus my favorite fashion designer, but his shows, designs, and models are always so unique. In this post, I wanted to recap all of the looks, accessories, and scenery that was the L’Amour show. Though the global pandemic of COVID-19 is still going on as well, there were limited guests at the show, specific safety measures and precautions were taken such as wearing masks, and the location of the show was in a secret, almost remote area of Paris.

The Scenery

There is no doubt that since his last two shows went viral, everyone was looking forward to see the way his next show would be set up. One common theme within all of the Jacquemus shows is that he makes them all sentimental and close to where he grew up as a child. This show was surrounded by miles of hayfield in France.

Credit: @sofiamcoelho, @sophiepinet, @opheliamillaiss, @cr7vogue

What does L’Amour mean?

Translated into French, L’Amour means “love.” Jacquemus chose this name because his team put so much effort and help into turning his idea into a reality and since so many limited guests could go, he wanted to show that this was a universal celebration for everyone.

Details & Accessories

Credit: @jordanrisa, @jacquemus


Since Jacquemus has announced that they are going to be combining the men and women’s lines, first we’ll be showcasing the women and the beige creamy color palette is being given off. There is also a minimalistic tone that Jacquemus incorporates into all of his clothes and accessories. For the dresses there are several strappy pieces, midi dresses, and flows pants and skirts.

White Tones

Beige Tones


“For me, it is important for people to see that a true celebration of L’Amour is universal.”

– Jacquemus


Continuing onto the menswear line, the same color palette of white, beige, creams, and some warm colors were brought onto the runway. Some structured blazers were featured, button ups, shorts, and casual sneakers and sandals. The accessories were very simple as well being the statement piece for some of the looks.

White & Beige


“What’s so beautiful about L’Amour is how it can endure—

sometimes even grow stronger—in the absence of people being together.”

– Jacquemus

The Guests

Though there were limited guests, here are some of my personal favorite looks by those who attended. Instagram handles will be under the pictures so you can follow yourself for more content by these ladies.

Credit: @dennielias, @tinakunakey, @lifeofboheme

If you would like to view the collection which is now available for preorder, visit here.

The Team

Video : @bureaufuture directed by @mathieu_brechoire
Hair & make-up : @lorealhair@lorealmakeup
Hair : Ramona Eschbach @ramoneyluv
Make up : Petros Petrohilos @petros_petrohilos
Casting director : Piergiorgio Del Moro @pg_dmcasting
Production : Bureau Betak @bureaubetak
Press : Lucien Pages @lucienpagescommunication
Music : Wladimir Schall 
Ederlezi – BOF “Le temps des gitans” – Goran Bregović
Valse De Melody –  version instrumentale – Serge Gainsbourg
Piensa en mi – Luz Casal

Thank you so much for reading! 

Feel free to leave to leave requests in the comments or on any of our social media. Use our #glamourandguide to tag us in your posts. New posts on our blog daily!

Disclaimer: All photos not mine are given credit to their owner/source. Photos which are mine will be included in a caption. 

Follow our instagram @glamourandguide

Author: Pamela Valdez

Content Writer Intern for She's SINGLE Magazine, Social Media Marketing Intern, and PR Editorial Intern for Access by NKC. Pursuing fashion industry and will be an upcoming undergraduate at FIT.