Everything to Know About Elsa Hosk’s Ready-To-Wear Brand ‘Helsa Studio’ Including Where to Shop, Pieces & More.

Swedish model Elsa Hosk recently launched a minimalistic clothing line less than a year ago and two drops later, she has served the perfect taste of elegant, everyday looks. From mini skirts, to shackets, oversized tops and more, you can find it all on Helsa Studio. Read more for what’s to come from the brand.

The Power of Patagonia: Working Towards A Greener Earth, Sustainability, Activism & More

Yvon Chouinard founded Patagonia nearly 50 years ago and never intended to be a business man let alone grow a company to make him become a billionaire. Chouinard is a surfer, a kayaker and a climber and lives a simple life. Read along for how he went from making pitons to now promising better help for the planet with Patagonia.

The Matilda Djerf Effect: Her Influence, Djerf Avenue & Why We’re So Obsessed

Many trends derive from influencers and social media, however Matilda Djerf has created such a strong online presence, we can’t help but be obsessed. From oversized button up shirts, to New Balance sneakers, and many more of her Swedish styles captured online, Djerf has now created her own brand to embody the most confident and chic version of yourself. Read along for everything to know.

Kim Kardashian For Balenciaga: Everything You Need To Know

Besides the fact that SKIMS has taken over the internet, Kim Kardashian has a new venture — being Balenciaga’s latest celebrity to star within a campaign. Not only was Kardashian repping Balenciaga at The Met Gala in custom pieces, but also on frequenty red carpet occasions. Read along for the latest snaps we’ve received from this and what’s to come.