The Matilda Djerf Effect: Her Influence, Djerf Avenue & Why We’re So Obsessed

Many trends derive from influencers and social media, however Matilda Djerf has created such a strong online presence, we can’t help but be obsessed. From oversized button up shirts, to New Balance sneakers, and many more of her Swedish styles captured online, Djerf has now created her own brand to embody the most confident and chic version of yourself. Read along for everything to know.