If you’re a fan of well-made, designer jeans that come in all kinds of inclusive sizes, chances are you’ve already heard of Good American. This company has made it its mission to create jeans for women of all shapes, in a variety of styles, washes, and fits.
And with Good American, you don’t have to sacrifice trendy, on point looks based on size, as they offer sizes ranging from 00-24 Plus—because women of all sizes deserve to feel good in their jeans. This has resonated with women from all walks of life, who enjoy wearing jeans that fit their curves, and won’t fall down throughout the day.
In addition to inclusive denim, this brand has branched out and also features bodysuits, tees, shorts, skirts, outerwear, shoes, and more, meticulously curated by their designers. But who actually owns Good American, and what are the best places to snag a pair of their incredible jeans?
This post is sponsored by aikenhouse.com as the publisher.
Main image courtesy of Shopbop.
Today’s Article is Going To Focus On:
- Who owns Good American (and who founded it)
- Where you can find Good American items
- Our favorite Good American jeans you need right now
Who is The Founder of Good American (And Who Owns It?)
Good American was officially launched in 2016 by Emma Grede (the CEO and co-founder) with Khloe Kardashian and the desire to offer jeans that were size inclusive to all women. The two business partners noticed there was a gap in the fashion industry when it came to expanded sizes. They knew they wanted to offer women a much better selection of high quality jeans than what was currently available, and after careful planning, created the Good American brand.
Today, the iconic jeans are adored by celebs and regular folks alike, because the denim is created to move with your body, hug your curves, and stretch and retract as you go about your day.
How Much of Good American Does Khloe Kardashian Own?
Khloe Kardashian is a co-founder of the Good American brand, and primarily focuses on design and marketing. Sources don’t reveal exactly how much of Good American she owns. In addition to focusing on building the Good American brand, Khloe has acted as an executive producer on both Keeping up with the Kardashians and The Kardashians, and has also authored a book.
How is Good American Black Owned?
The co-founder and CEO of Good American Emma Grede is a biracial British business woman with an English mother and Jamaican and Trinidadian father. Not only is she a savvy business person who helped Good American reach new heights, but she also tirelessly works for more change and inclusivity in the world of business. Ms. Grede believes there should be more representation when it comes not only to women, but for People of Color. She works as the chairwoman of the organization the Fifteen Percent Pledge, which was set up to urge businesses to increase the number of Black-owned brands on their shelves to at least 15%.
The Fifteen Percent Pledge seeks to create a more even playing field for Black-owned businesses, and with its 28 retailers, has already shifted $14B in revenue to these companies.
Where is Good American Made?
Good American is one of the most popular designers because it offers a wide range of sizes. Image courtesy of Good American.
With a name like Good American, you probably expect that the jeans and other items would be made in America. While that may have been true at first, it seems that for cost reasons, some of the materials are being outsourced from other countries. The jeans are still constructed in Los Angeles, but the materials may come from Turkey or other countries. The company was upfront about the shift in their manufacturing process, and many people appreciated this. However, others saw the irony that fabric for Good American jeans was coming from other places around the globe.
What Stores Carry Good American?
Here’s where you can expect to find your next pair of Good American jeans.
If you’re ready to get your hands on a pair of jeans that will fit you like a glove (and will continue to do so as the day goes on), then you have a variety of options available. You should check out the Good American website that features all the latest designs from the current collection. Here you’ll find all kinds of jeans, as well as ready to wear items, swimsuits, and footwear. Make sure you check out their sale tab that offers items at discounted prices from previous seasons and that are marked for final clearance!
Another great place to pick some authentic Good American clothing is from Shopbop. Here you’ll find not only a wide selection of Good American items, but all kinds of designers from brands like Reformation, Veronica Beard, and Favorite Daughter among many more.
The Good American brand is also sold in:
- Nordstrom
- Bloomingdale’s
- Saks Fifth Avenue
- Evereve
- Anthropologie
- Dillard’s
- Von Maur
- Revolve
Additionally, you can find a variety of Good American items in consignment shops such as Poshmark, ThredUp, and eBay. These sites offer gently used garments at a great discount.
How Much Are Good American Jeans?
Designer brands like Good American tend to cost more because they are constructed from high quality materials. This is often the reason behind the larger price tag, and Good American jeans are no different. You can expect to pay anywhere from $100-$165. This is full price, which is why so many people choose to keep an eye out for sales! You can find a sale tab on the Good American website, as well as Shopbop. Sales also frequently happen on other sites that stock Good American, as well as at department stores like Nordstrom, Bloomingdales, and Saks Fifth Avenue.
When you choose to shop resale, you can find Good American jeans for a much bigger discount too!
Good American Jeans You Need to Have Right Now!
Pick up these stylish Good American jeans below, perfect for any occasion.
The skinny jean that needs to be in your closet! Image courtesy of Shopbop.
If you’re looking for a go-to pair of jeans that are sure to be on heavy rotation in your wardrobe, then the Good Legs Skinny Jeans should be at the top of your list. Skinny jeans have been a popular silhouette for years because they look good on everyone, and you can wear them to all kinds of occasions. You’ll love the feel of the mid-weight stretch denim that’s designed to hug all your curves, and stay in place as you move around. These jeans feature fading and whiskering, as well as a raw stop hem and a button closure.
These jeans would go perfectly with a pair of heels or spiky sandals, along with a bodysuit and a cropped jacket or blazer for a lunch date or brunch with friends. You could easily turn this into your next date night outfit by adding a silky blouse and a leather jacket as well.
These casual jeans can be dressed up or down. Image courtesy of Good American.
Have you been hunting for the perfect pair of casual jeans that are designed with the curves of your body in mind? Then consider picking up the Good Curve Straight Light Compression Jeans. They may be straight leg jeans, but these pants are anything but baggy. Made with curve defining denim, these high rise jeans are made to give you a fantastic silhouette. You’ll be walking out the door with confidence when you decide to pair them with a classic white tee and white sneakers for a casual look, or with mules and a blouse for a day in the office.
These jeans are made for comfort. Image courtesy of Shopbop.
Sometimes you just want a comfy pair of jeans that you can wear hanging out with friends, or relaxing at home. The Good 90s Jeans available at Shopbop are practically made for the weekends! Channel those retro, grungy vibes with the relaxed fit through the leg and the distressed cut out knees. You can rock any shoe you want with these versatile pants, whether it’s your favorite pair of sneakers, flops, or combat boots. The light color of these jeans ensures it will match with anything already in your closet, including band tees, sweatshirts, or your favorite cardigan sweater.
Now that you know who owns Good American, which pair of jeans are you getting?
Good American is a brand that women from all over have embraced, because they actually listen to their customer base. There is no one size fits all with co-founders Emma Grede and Khloe Kardashian. Instead they set out to change the game when it came to size inclusivity and quality jeans. The question is, which pair of Good American jeans will you be picking up next?
Glamour & Guide 