Visiting the Miss Dior Pop-Up in NYC: Everything You Need To Know

Last week I visited the Miss Dior Pop-Up in NYC after seeing on Instagram that a lot of people were going and I was beyond impressed with the way it was set up, organized, and how it was put together for visitors! The Millefiori Pop-Up was hosted in Gansevoort Plaza from September 13th to September 16th in New York’s Meatpacking District. What I love about New York is that there is something always going on so when I saw this on people’s stories, I knew I had to go.

Within this post, I’m going to breakdown the entire pop-up in case you missed it and everything you need to know! Something that I was pleasantly surprised about was the fact that it was entirely free for everything. There were samples of the perfume as well as a Dior lipstick and other goodies such as drinks, flower bouquets, and more! If you enjoy posts like this and want to see more, let me know and if there’s other pop-ups throughout the city that you want me to cover, don’t be afraid to reach out.

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Arriving and Waiting in Line

When we first arrived, it was a little bit of a line but I was surprised with how fast it moved! There was about a 20-25 minute wait which was perfect and everyone was extremely nice! While waiting and as you got closer, there was one person working for the pop-up that was holding a QR code which you could scan on your phone to make a reservation for the pop-up. I’m not entirely sure why we needed it since you didn’t have to scan it anywhere else, but I still made the reservation anyway and continued to wait closer to the front. There was also a wall that said Dior on it and it had a ton of beautiful and colorful flowers that made everything even more magical. Once you arrive to the front, there is another person who also works for Dior that does your photos for you and not only was he incredibly sweet, but he took a ton of photos for my friends and I which was great.

Inside the Pop-Up

Entering the pop-up, we received a small bag of goodies and free samples including the Miss Dior perfume and a lipstick. The Miss Dior bag was also so cute because it had the flowers from the outside of the location on it too and it was so adorable! Once you walk through, you can immediately smell the Miss Dior perfume all throughout and there’s some people working there that offer to spray it on you. I got sprayed at least 3 times from 3 different people because it just smelled so good. Seriously. As you continue to walk around, there are little tables with the makeup on there, and some screens that show the perfume, commercials, and more. The tables were presented so nicely and everything was so pretty. There were also Dior books that were displayed on the tables and perfumes everywhere in different sizes. You can get your makeup done by those who providing services inside and if you spent $150 you were able to receive a tote bag as well with the Miss Dior print on it.

Free Samples + Goodies

As mentioned before ,there was a free goodies bag when you walked in with a sample size of the Dior perfume, a tiny lotion and a lipstick. The bag was absolutely precious and once you walked out of the Pop-up, there was also a back exit in which you can receive free drinks, photos, and sit at a table too. To the right of the exit, there was a small stand with an umbrella giving out sparkling water and regular water. Then, you can walk towards the back to wait in line for two baristas making drinks such as coffees, lattes, a beet drink, and more options. The drinks also came in a customized Miss Dior slip which was placed around the drink as shown below.


Of course the photos here were perfect and the day we chose to attend this pop-up couldn’t have been more perfect. The sun was shining and beating down on us which did get to us, but with the water and drinks provided for this service, there was nothing to complain about! The first photo-op was in the back which showed a beautiful flower design within a car done by Lewis Miller. It was just as beautiful in person and truly was the show-stopper of the entire event in my opinion! There was a photographer at this spot as well that was doing free photos for anyone at the car and then you could get it emailed to you at a small digital screen. More seating was available near the barista stand where you could sit at the pink chairs with the matching umbrellas that were so on brand and aesthetic. There was also a beautiful room with an infinity mirror and flowers all around that was perfect!

Overall Review

This was a great pop-up event that I wish would have lasted longer and I am so glad I was able to attend. There were no complaints from me for this and the way it was set up definitely blew my expectations. I wasn’t expecting it to be so great, beautiful, and aesthetic, and the sunny day made it even better. Overall, I would totally attend another pop-up event like this done by Dior or any other designer brands I look forward to seeing what else Dior has in store for its customers and audience.

Thank you so much for reading! 
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Author: Pamela Valdez

Content Writer Intern for She's SINGLE Magazine, Social Media Marketing Intern, and PR Editorial Intern for Access by NKC. Pursuing fashion industry and will be an upcoming undergraduate at FIT.